Since it was introduced to Morocco in the 16th century, the caftan has been continually enriched by influences from the Orient, Turkey and Andalusia. The caftan is not a costume that has been crystallized in time but, on the contrary, is the reflection of its time and evolves with fashion. In Morocco, young designers, both men and women, continue to create caftans with modern and elegant lines, introducing new fabrics.
The caftan thus embodies an art of living.

Aware of the splendour and the place of the caftan in Moroccan culture, for its inaugural exhibition, the Museum of the Moroccan Art de Vivre in Marrakech has chosen to pay tribute to the women and men who, for centuries, have handed down the crafts involved in the art of dressing women, children and men, as the caftan was worn at all ages and by both sexes.

This exhibition hopes to help make the history and diversity of this costume better known and to pay homage to the skilled men and women who have been able to pass on an art of gracious living from one generation to another and that lives on thanks to young designers, whilst allowing the caftan to take its rightful place in the world of contemporary haute couture.

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